Sunday 27 December 2009

What is LifeFundi?

I got asked a question: what is LifeFundi all about?

I am very excited as I sit here and get my thoughts down on paper, er, laptop, well, you know. Yes, we are all fired up about this very colourful and creative new portal called This is a service that I always wanted to use myself but it didn't exist. So, we went and built it, and now we are busy testing the waters.

Some people spend time to save money (the vast majority I believe) and others spend money to save time. This is what LifeFundi is about, convenience. I can never afford to leave the office to run over the chemist, for example, to get a flu medicine if I wake up with a runny nose. And I hate having to leave the office before 6 to get to the shops to buy a present for a dinner function I have been invited to. Enter - a host of essentials at your fingertips; with express delivery and a range of day-to-day must haves - it is a wonder that this type of service did not exist.

No "boss" likes to have their staff leave the office to go to the shops during working hours and this is where LifeFundi has the potential to add a lot of value to our office-bound lives. I truly believe we are going to make a difference to the stressed out corporate worker. I know that this is something I have always wanted on the Internet and now it is about to become a reality.

I understand the start-up world and I have had more than my fair share of pain and frustration, but seeing this vision realized now makes it all worthwhile. LifeFundi is cool - pure and simple.

Posted by Ronnie Apteker