Saturday 20 October 2007

Of mice and menus

by Ronnie Apteker and Greg de Chasteauneuf

The traffic on Vottle this past month has been fantastic. We are very excited about our trajectory. We had, until the start of this month, a modest Google AdWords campaign in place. And, at the start of October we turned up the juice and we have been overwhelmed at how the traffic has intensified.

It is interesting to note that the biggest referral we get from Google is around the area of “Jobs”. In my view, this is suggesting, that here in South Africa, there is still a lot of opportunity online in the area of recruitment. But it is not just in our “Jobs” category that we have seen a marked increase, but also, in the number of daily registrations and the number of daily postings.

We also rolled out a new motorbike feed this past week which is part of our aggregation journey. Between Jobs, Property and Motor Vehicles, our Vottle classifieds service is certainly finding its grove; or; as the new speak would say, we are gaining some traction.

This past month’s education with Google is something everyone should take note of. Unless you know this already, because, for me, I am still amazed. It is more clear to me now why Google is the world’s largest media company, and the Internet icon of this day and age. They pioneered the pay-per-click methodology and the evidence of its success is something we are witnessing this past month on Vottle.

Its also interesting to see our ranking on Alexa climbing week on week. Alexa computes traffic rankings (combined measure of page views and users) by analyzing the Web usage of millions of Alexa Toolbar users. Here at Vottle we like to use Alexa as a barometer on how well we are doing. Currently, we are sitting in 504th position here in good old SA. Our goal is to get into the top 100 Alexa ranked sites in South Africa in the next few months.

Make sure to check Vottle again around this time next week – there are some very cool new features that are coming your way.