Wednesday 31 October 2007


by Ronnie Apteker

Does one have to invest big to make it big? Perhaps if you are playing blackjack, but investing is not the same as gambling. Yes, luck is always an important factor (some would argue the most important) but there is more to it than that. Also, where, or rather, what we invest in is not always that obvious.

There is no correlation between the effort/time you put into something and the rewards (financially speaking) that you may possible get out. And also, there is no correlation between the money you invest in something and what the possible returns could be. Yes, if you were investing in a shopping mall then the numbers would be rather large I would imagine. But, intellectual property, on the other hand, does not necessarily require a big financial injection.

Consider a musician or a film maker, or someone sitting at home writing software on their laptop. They could be even be sitting on a beach somewhere doing their thing. Yes, consider this for a moment. This is really a function of time, effort and talent, and of course, inspiration. Ultimately, it is a function of a person, or a group of people. And that’s what you are investing in, people.

A hard-working, enthusiastic, talented person can hide away behind their computer and the end result could be magic. The next big thing could be developed in someone’s bedroom and this is what is happening in the world today. When it comes to investing, look towards someone’s character. Remember, personality opens doors, but character keeps them open. And, when exploring your opportunities out there, consider who sees themselves as an Alchemist.