Friday 2 March 2012

Closing the gap

We did good on our 2nd weekend: we came in no. 3 and overtook the 2 films that were ahead of us last week. Also, our drop off rate was 13% which is very positive (we needed it to be more like 10% but 13% is pretty close).

The most interesting thing is that for the new weekend, starting today, the 5 new Hollywood movies being released are not heavyweights, so, we actually have a chance to take the no. 1 spot in our 3rd weekend, which would be quite rare. If we don’t get the no. 1 spot I will bet that Material will be a very close 2nd. Remember you can win a ticket.

If we do get the no. 1 position in weekend number 3 then it means the word of mouth is incredibly strong, and the film will be classified a “sleeper”.

The cinema chains are moving the film to the bigger houses this weekend so we finally have a chance to try get the numbers up.

The numbers are good, but not good enough - they need to be about 20% higher and part of the challenge was due to the smaller cinema houses we were in, so, now we got a better chance this weekend. It is a bit of a gamble, but a calculated one - if we do fill up this weekend then we will be winning, and if not, well, then we ain't gonna make the numbers we need and it will land up being just a small niche film.

We will know very soon.

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Posted by Ronnie Apteker