Saturday, 25 February 2012

Material numbers

This weekend is the most important milestone for the Material movie. We had a solid opening weekend last weekend and now we have to see what the drop off will be. Last night we had only a 12% drop off from the previous Friday, which is fantastic.

It is raining in Johannesburg – this gets people into the cinemas.

Now we ponder … tonight’s cinema goers are going to get entertained - what film will they choose?

Are the numbers for Saturday going to be material?

We will know very very very soon!

Posted by Ronnie Apteker