Saturday 11 February 2012

One week to go

By this time next week the Material movie will be out there in full swing !!!

Until then, the pacing continues ...

This week gone by saw the Johannesburg premier come and go - what a blur. There were 650 people there, and the positive response continues to overwhelm us.

For the week ahead, leading up to the opening day, there are over a dozen sneak previews across the land. We are confident that the word of mouth on this film is going to be very strong, which is not the norm when it comes to local movies - this preview exercise is about mobilizing a first wave of supporters. Let's hope it bears fruit.

A week from Sunday, on the evening of the 19th, we will have the opening weekend figures - they will come with a drum roll - the numbers never lie.

Start your engines ...

Posted by Ronnie Apteker