Friday 1 February 2008

Vottle Carnival

Richard and I are in Sao Paulo and we are speechless. Yes, like in Seinfeld, we are without speech. No speech.

Where was I? Ok, I got some sense back. Yes, this city is overwhelming. The size of the place really captures your imagination in a big way.

From what we have learned there are over 36 million Internet users here and they spend a lot of time online every day. Today, for example, we met this very cool entrepreneur who was telling us about a venture he is involved with. It is an astrology portal and it delivers a daily horoscope to all its members. We were wondering, how big could this be? Well, they have over 5 million users and about 3000 new people sign up every day. This is extraordinary!

We are looking to bring Vottle to Brazil, as well as some other online properties. The key to our moves here will be to find a solid partner on the ground, and then, to secure a marketing ally. Spreading the word will be the most important work. As I sit here, staring out the window at the vast concrete jungle, I am scared, but also very excited.

Tonight the carnival begins and our host Charles is taking us to see the action.

Viva Brazil!

Posted by Ronnie Apteker