Saturday 2 March 2013

Nothing for Mahala

Next week Tuesday the Heartlines feature film "Nothing for Mahala" goes into production. I am thrilled to be playing a role on this journey and I am confident that something positive is coming together here. IS can make a valuable contribution here.

Heartlines is an inspired NGO that is making a difference in South Africa. A media intervention that is innovative and smart, the brainchild of Soul City co-founder Dr. Garth Japhet. I have known Garth for 10 years now, and he is the real deal. A more special soul is hard to find.

Heartlines is trying to challenge our thinking, and to get us to embrace the fundamentals. The premise of the film is that people are more important than money. Yes we all know this, but we don’t live it.

Overspending, unsecured lending and money troubles seem to be the order of the day. Living up to the Joneses has become a growing phenomenon in Mzansi – often to the detriment of family life and even to the point of compromising the law. Too many of us are spending more than we earn, leading to a debt crisis. Too many of us want to get rich quick, leading to a rise in corruption. It’s evident our nation needs some real conversations about values and money. This is the motivation behind this film; Nothing for Mahala - a campaign on values and money. 

What are our objectives with this campaign?

Get the nation talking about values and money
Positively change our behaviours around how we earn, save and spend our money – and how we give it away 
Highlight organisations offering practical skills on money management

Our hope is to see individuals, families and society transformed about social issues such as petty crime, corruption, overspending and job creation.

Follow the mission on Facebook : 

If you’d like your organisation or community to be part of this campaign, contact Heartlines on

Posted by Ronnie Apteker