Sunday 27 May 2012

The market in the gap

We often hear of people who see the gap in the market, but seeing the market in the gap is something else altogether.

The Material movie enjoyed a very long theatrical run in South Africa, and the DVD is coming out next month, as well as the Box Office offering on DSTV. Looking at the numbers now it sounds impressive, but, when you convert the Rands into Dollars, etc. then we are just a pimple on the international radar. If you get into the top 20 for the year in India or Russia, for example, then those numbers stack up. But being in the top 20 films in SA just doesn't excite anyone unfortunately.

As my one friend pointed out to me recently: If you pay for a poker lesson then you get the lesson, but if you don't pay, then you don't get the lesson.

The writing is certainly on the wall here. We have learned this important lesson too many times. There simply is no market in SA for this kind of thing. I love Material, and I am inspired about where it is taking us as a team ... and that is all that matters - the journey continues, and it is about to get way more exciting.

Posted by Ronnie Apteker