The Material movie enjoyed a very long theatrical run in
South Africa, and the DVD is coming out next month, as well as the Box Office
offering on DSTV. Looking at the numbers now it sounds impressive, but, when
you convert the Rands into Dollars, etc. then we are just a pimple on the
international radar. If you get into the top 20 for the year in India or
Russia, for example, then those numbers stack up. But being in the top 20 films
in SA just doesn't excite anyone unfortunately.
As my one friend pointed out to me recently: If you pay
for a poker lesson then you get the lesson, but if you don't pay, then you
don't get the lesson.
The writing is certainly on the wall here. We have
learned this important lesson too many times. There simply is no market in SA
for this kind of thing. I love Material, and I am inspired about where it is
taking us as a team ... and that is all that matters - the journey continues,
and it is about to get way more exciting.
Posted by Ronnie Apteker
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