Monday 13 April 2009

Do what you love and love what you do

The long weekend is almost over and there has been a lot of time to rest, think and reflect.

What is it that makes us happy? What is it that inspires us? What is it that drives us?

In my view, it is all about people. It is people that capture our imaginations. And when it comes to the work we do, we are all very blessed if we can do the work we love, and more importantly, if we can love the work that we do. But what determines this? Is it about the company's purpose or is the company's people even more important? I have been thinking about that expression, the one that says "you can judge a man by the company he keeps".

Does it matter then what a company actually does? I mean, would it really matter to me if I was involved in technology, movies, ice cream, music, comedy... I mean, I love all of these things, and more. I could work in a music business, an ice cream venture, or a high-tech operation. What matters are the people I work with. Sure, one has to believe in the mission - that is the most fundamental thing. But that is also the easiest aspect in my view, for, if you don't believe in it then you will not entertain the idea in the first place. I guess what I am trying to say is that the bigger decision is about the people. You need to believe in the people. The core team around you is what defines entrepreneurship. It is this group of key people who are going to make the difference.

And, when it comes to people one has to look in the mirror and see if those people are energizing you or draining you. If those people respect each other and inspire each other then it is a good journey, and, on the other hand, if you are constantly struggling and dealing with egos then it is not worth it.

Posted by Ronnie Apteker