Know what you do, do what you know

Making stuff and selling stuff are two different things. Writing software and selling software are worlds apart. As is shooting a movie and trying to get it distributed.

We all know that expression "it's not what you know, but who you know". When it comes to getting your product out there, often an introduction to a high-level gatekeeper is more valuable than gold. But having the door opened for you is one thing; knowing then how to handle the situation once that lever is pulled is another thing all together. I mean, you can introduce a mate to the coolest chick, and he can still stuff it up - a bit of guidance can go a long way!

On the Material movie journey we are getting an overwhelming response from the test screenings that we have been doing. And what is occupying my time and energy in the late hours of the night has to do with getting the film distributed on the international front. This makes the film production look like a walk in the park.

We are fortunate to have some powerful friends there to help. Some serious doors are being opening for us. But, this is just the start. Once we are in the lion's den then we better be prepared. And this is where it pays to get someone on board who knows the terrain.

Posted by Ronnie Apteker