Show business

The "Material" movie making is almost coming to an end - we have just over a month to go. But the film journey is just beginning.

In the past two months we have been testing the film with various business leaders, looking for support in helping to get the word out there. The response to the film has been overwhelming. In fact, we can't believe it ourselves how magical the film has turned out. I have seen the movie the most out of the Material team. I go with to each screening and I am always keen to hear feedback (good and bad).

Why do I go with and sit in on every screening, I have been asked? Because I am also selling me, not just the movie. You invest in people - not in things, like movies. I am asking them to invest in me; to take a chance on me, not just the movie. Of course, when they see the movie, they are inspired, and want to learn more about me and the team, and that is why I am there. You can't outsource sincerity.

I am asking them to help me, not the film. Of course, if they help me, they are helping the film, but it is important to understand the difference. That old saying "the product should speak for itself" is only true to a point - you need to be there, in every sense of the word. And yes, the product speaks volumes - we are seeing people's faces light up when they watch the film, which is wonderful, but does the film really speak for itself? Does the product write the proposal, and follow up? Does the product chase and nag and beg?

And that is why it is called show business. The movie is one thing, but the show around the movie is a whole other story.

Posted by Ronnie Apteker