Wednesday 15 December 2010

Opening weekend

The arts business is cruel - it is not for the feint hearted. And in the arts domain, movies are the toughest.

Books and CDs, for example, don't have an opening weekend, where the box office numbers are scrutinized with a magnifying glass.

Like a Web site, a book can grow, as the word of mouth spreads, if the right notes are hit. But, a feature film is an all or nothing kind of thing. It is hell on the nerves! Talk about suffering for one's art. When a movie opens you just pace up and down all night long.

I guess life really is about the numbers, no matter which way you look at it.

Next year we are going ahead with the Material movie and I am already pacing up and down, and we have not even made the film yet. A big journey awaits!

Posted by Ronnie Apteker