Wednesday 3 March 2010


The idea of search optimization is nothing new. Search engines, on the other hand, are an online thing. But, people have been searching ever since Adam and Eve. Optimizing for search capacity is a totally sensible idea. So, optimizing for an online search engine was something we all should have seen miles away ... we should have, but most people still have to come to terms with what this means in the new world.

SEO in the old physical world led us to ACME plumbers and ACME panel beaters etc. That is why so many companies called themselves things like "AAA services", because, we tend to list things alphabetically. So, the first signs of optimization where simply to make use of the letter "A". It is obvious, ACME Plumbers will show up before XYZ Plumbers.

And this I am told are the origins of the generic famous name "Acme" - I always wondered where this came from. It has its roots in search optimization.

What a simple insight, and what an important and powerful result.

Posted by Ronnie Apteker