Thursday 14 January 2010


A rabbi told me this recently: Excellence is never an accident.

Thinking purely from a business perspective, if you make some money in your venture, then perhaps luck played a role. And perhaps your timing was good. Perhaps you worked hard and took a risk. But, if you build something that outlives you, something truly inspired, something that people admire, then that has nothing to do with luck - in my view, that is no accident!

Posted by Ronnie Apteker