This weekend is the most important milestone for the Material movie. We had a solid opening weekend last weekend and now we have to see what the drop off will be. Last night we had only a 12% drop off from the previous Friday, which is fantastic.
It is raining in Johannesburg – this gets people into the cinemas.
Now we ponder … tonight’s cinema goers are going to get entertained - what film will they choose?
Are the numbers for Saturday going to be material?
We will know very very very soon!
Posted by Ronnie Apteker
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